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Telling Complex Stories Simply and Persuasively.

Customer perspective, technical understanding, and a knack for writing has enabled me to create effective marketing, customer communication, and topical communications.

Feature Writing:  Business-focused Blogs

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Successful Workplace: I was a contributing author for the business-focused blog SuccessfulWorkplace. My articles focused on business lessons found in current events and my experiences.

 

Dublin Entrepreneurial Center:  I wrote articles for the a top-flight business accelerator in Dublin, Ohio. The City of Dublin used my article "Where is the Best Place to Start a Business?" as the central article for an advertorial section in Columbus Business First.

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Selected Articles:

Product Marketing Materials

 

Presenting complex and detailed technical product information in a way that is easy for the customer to understand is my strength. 


Sample product marketing materials:​

Request For Proposal Responses

 

I directed the RFP response process and composed final response documents for dozens of sales opportunities. 

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In this role, I gathered detailed product information from technical teams with the company's marketing message and pricing terms to produce quality RFP response documents with technical accuracy and a single, persuasive voice.


Results:

  • RFP win-rate in excess of 75%

Public Relations / Analyst Relations

 

​For newsworthy events and product launches, I have managed the PR and Analyst Relations process. 

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Promotional Writing:  Six String Concerts

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I composed artist bios and patron communications for Six String Concerts, a non-profit acoustic music concert series.



Samples:

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© 2019 by DOUG EVANS. All rights reserved.

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