BRANDING

Foresight / TIBCO

I contributed to the definition and proliferation of Foresight’s updated brand and messaging throughout all marketing materials and communication channels. As part of this initiative, I led the redesign project for the Foresight website, including incorporation of SEO strategy.

After acquisition by TIBCO, I led the integration of the Foresight brand into TIBCO, ensuring brand equity built from 20 years as a leader in B2B productivity software was properly transferred to the new parent brand.

Results:

Foresight Corporation: Achieved annual growth rate of 30% and customer retention rate of 98%.
Post-acquisition, sales of TIBCO/Foresight product sales continued to grow at accelerated pace.

Six String Concerts

I directed the renewal of the Six String Concerts brand, including logo, website, email and social media presence.

Sample Materials:

Website: SixString.org
Semi-Annual Newsletter

Result:

25% annual attendance increase.