Doug Evans​​

CLIENT COMMUNICATIONS ADVISER

Fiserv

2019 - Present

 

Primary client communications business partner for $1B+ division of the world’s largest provider of online and mobile banking technology. 
 

• Manage multiple communication projects concurrently to inform clients of product, operations, security and system maintenance enhancements. 

• Transformed the role of client communications by building relationships with product owners and client service teams to ensure representation upstream in the project lifecycle. 

• Expanded personal role to become a go-to resource for improving client-facing processes.

• Developed enterprise standard for production and promotion of client self-service video tutorials.

• Accelerated the organization’s transition to collaborative technology such as Teams and Office 365 by authoring #WorkingSmarter articles, preparing videos and delivering live presentations.
   

FIELD MARKETING MANAGER

NRT, LLC (Coldwell Banker) 

2017 - 2018

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As the lead marketing manager for Columbus and Cincinnati markets of Coldwell Banker real estate brokerage, I led a 15-person marketing team supporting 1,500+ real estate agents to build their businesses through effective marketing services and technology education.
 

• Created internal & external communications plans for product launches, agent recruiting and management updates.

• Led local launch of social media advertising platform for agents, using Facebook & Instagram to market new listings.

• Planned and managed events for top performing agents, including Annual Awards Gala and President’s Club Retreat.

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SR. MARKETING MANAGER

Cardinal Health

2014 - 2016

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Developed and implemented marketing strategy and tactical campaigns for business units serving pharmaceutical manufacturers within $8B division of Fortune 25 healthcare services company.

• Received “Team Player of the Year” award for Cardinal Health Specialty Solutions division.

• Contributed to 25%+ revenue growth for business unit by developing detailed marketing plan and producing messaging, sales materials, presentations, and integrated marketing lead programs.

• Promoted thought leadership position by featuring team research publications in multi-channel content marketing and communications strategy.
   

MARKETING & COMMUNICATIONS MANAGER

Contractor Positions

2013 - 2014

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Developed and executed marketing and communications strategies in support of client objectives. Clients included:
 

• Cardinal Health Specialty Solutions – Created product messaging, sales materials, presentations, and led presence at major industry conferences for business units within Clinical Services group.

• Nationwide Insurance – Led internal communications programs for large-scale IT projects.
   

​INDUSTRY MARKETING MANAGER, Worldwide Industry Solutions Marketing

TIBCO Software Inc.​

2010 - 2013

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Developed and executed integrated, solution-based marketing campaigns for $1B enterprise software company targeting multiple industries including healthcare, financial services, and telecommunications.
 

• Led the marketing function for new healthcare industry vertical, steadily growing division sales and pipeline.

• Created and launched sales enablement programs in multiple industries for global sales teams and channel partners.

• Launched new product and professional service offerings by packaging multiple software products to address common industry problems. 

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​MARKETING MANAGER
TIBCO Software Inc.  (Foresight Corporation Acquired by TIBCO Software Inc.)
​2006 - 2009



Led marketing and communications team for software company providing e-commerce productivity solutions to the health insurance industry.
 

• Grew sales by 30%+ annually by creating and executing lead generation campaigns and sales enablement programs for national field sales team.

• Contributed to 98% customer renewal rate through effective communications, webinars, and user conferences.

• Directed and composed company’s RFP responses, resulting in 75% win rate. 

• Increased website traffic 300% by leading redesign of company website and implementing SEO/SEM strategy.

 

PRODUCT / MARKETING MANAGER
JPMorgan Chase & Co.

​2000 - 2006



Led B2B and B2C customer acquisition marketing programs for several lines of business of a major national bank. Guided development and launch of new products and online banking services. 

 

INTERACTIVE DELIVERY CHANNEL MARKETING MANAGER, Small Business Banking Group

Managed digital marketing for Small Business Banking line of business, including content on Chase.com and BankOne.com web sites. Led SEM/SEO, digital advertising and e-mail marketing programs in conjunction with major business development campaigns, growing online banking user base by 100%.

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CUSTOMER ACQUISITION MARKETING MANAGER, Small Business Banking Group

Created and led large-scale, multi-channel customer acquisition, retention and cross-sell campaigns targeting Small Business Banking customers and prospects through direct marketing, digital marketing, advertising, field sales campaigns and retail branches, growing customer base by 30%

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ONLINE BANKING MARKETING / CHANNEL MANAGER, Corporate Internet Group

Defined, developed and promoted new functionality for online banking system for Small Business Banking, Retail and Private Client Services divisions contributing to Keynote® WebExcellence designation as #1 Bank web site. Grew online bill payment user base by 75%+.

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MARKETING PRODUCT MANAGER, Credit Card Services

Developed and managed multi-channel customer acquisition campaigns resulting in more than 300,000 new customer relationships. Led product development and launch of new credit card product targeted to the bank’s premier customer segment.